Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
773C87
RGB
119, 60, 135
HSL
287, 38%, 38%
HSB
287, 56%, 53%
CMYK
12, 56, 0, 47
LAB
36, 36, -31
LCH
36, 47, 319
OKLCH
0.46, 0.13, 319
XYZ
14, 9, 24
LUV
36, 23, -47
HWB
287, 24%, 47%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.