Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
773CB3
RGB
119, 60, 179
HSL
270, 50%, 47%
HSB
270, 66%, 70%
CMYK
34, 66, 0, 30
LAB
38, 43, -54
LCH
38, 69, 309
OKLCH
0.49, 0.18, 303
XYZ
17, 10, 44
LUV
38, 15, -79
HWB
270, 24%, 30%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.