Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
773E71
RGB
119, 62, 113
HSL
306, 31%, 35%
HSB
306, 48%, 47%
CMYK
0, 48, 5, 53
LAB
35, 31, -19
LCH
35, 36, 329
OKLCH
0.45, 0.11, 331
XYZ
12, 9, 17
LUV
35, 28, -29
HWB
306, 24%, 53%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.