Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
774685
RGB
119, 70, 133
HSL
287, 31%, 40%
HSB
287, 47%, 52%
CMYK
11, 47, 0, 48
LAB
38, 30, -27
LCH
38, 40, 318
OKLCH
0.48, 0.11, 318
XYZ
14, 10, 23
LUV
38, 21, -41
HWB
287, 27%, 48%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
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