Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
774A75
RGB
119, 74, 117
HSL
303, 23%, 38%
HSB
303, 38%, 47%
CMYK
0, 38, 2, 53
LAB
38, 25, -17
LCH
38, 30, 326
OKLCH
0.48, 0.09, 328
XYZ
13, 10, 18
LUV
38, 22, -26
HWB
303, 29%, 53%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.