Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
774E97
RGB
119, 78, 151
HSL
274, 32%, 45%
HSB
274, 48%, 59%
CMYK
21, 48, 0, 41
LAB
40, 29, -34
LCH
40, 44, 310
OKLCH
0.50, 0.12, 309
XYZ
16, 12, 31
LUV
40, 15, -51
HWB
274, 31%, 41%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.