Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7767DA
RGB
119, 103, 218
HSL
248, 61%, 63%
HSB
248, 53%, 85%
CMYK
45, 53, 0, 15
LAB
50, 29, -58
LCH
50, 65, 296
OKLCH
0.59, 0.17, 286
XYZ
25, 19, 69
LUV
50, -1, -90
HWB
248, 40%, 15%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Slate Blue
#6A5ACD
Royal Blue
#4169E1
Ultramarine
#4166F5
Cornflower
#6495ED
Amethyst
#9966CC
Royal Purple
#7851A9
Browse every named blue on shades of blue, or all families on colors.