Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7767FF
RGB
119, 103, 255
HSL
246, 100%, 70%
HSB
246, 60%, 100%
CMYK
53, 60, 0, 0
LAB
52, 38, -75
LCH
52, 84, 297
OKLCH
0.61, 0.22, 283
XYZ
31, 21, 97
LUV
52, -4, -116
HWB
246, 40%, 0%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.