Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
77896F
RGB
119, 137, 111
HSL
102, 10%, 49%
HSB
102, 19%, 54%
CMYK
13, 0, 19, 46
LAB
55, -11, 12
LCH
55, 16, 132
OKLCH
0.61, 0.04, 136
XYZ
19, 23, 18
LUV
55, -9, 18
HWB
102, 44%, 46%
Pantone
364 C
Harmonies
Shades & tints
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