Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
778CAC
RGB
119, 140, 172
HSL
216, 24%, 57%
HSB
216, 31%, 67%
CMYK
31, 19, 0, 33
LAB
57, -2, -20
LCH
57, 20, 264
OKLCH
0.64, 0.05, 259
XYZ
24, 26, 43
LUV
57, -12, -29
HWB
216, 47%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.