Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
77907B
RGB
119, 144, 123
HSL
130, 10%, 52%
HSB
130, 17%, 56%
CMYK
17, 0, 15, 44
LAB
57, -12, 8
LCH
57, 15, 147
OKLCH
0.63, 0.04, 150
XYZ
21, 25, 23
LUV
57, -13, 13
HWB
130, 47%, 44%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
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