Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7794BC
RGB
119, 148, 188
HSL
215, 34%, 60%
HSB
215, 37%, 74%
CMYK
37, 21, 0, 26
LAB
60, -3, -24
LCH
60, 25, 263
OKLCH
0.66, 0.07, 257
XYZ
27, 29, 52
LUV
60, -16, -37
HWB
215, 47%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.