Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7798A3
RGB
119, 152, 163
HSL
195, 19%, 55%
HSB
195, 27%, 64%
CMYK
27, 7, 0, 36
LAB
61, -10, -10
LCH
61, 14, 225
OKLCH
0.66, 0.04, 220
XYZ
25, 29, 39
LUV
61, -17, -13
HWB
195, 47%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.