Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
779AAB
RGB
119, 154, 171
HSL
200, 24%, 57%
HSB
200, 30%, 67%
CMYK
30, 10, 0, 33
LAB
61, -9, -13
LCH
61, 16, 234
OKLCH
0.67, 0.05, 229
XYZ
27, 30, 43
LUV
61, -18, -18
HWB
200, 47%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.