Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
779AB2
RGB
119, 154, 178
HSL
204, 28%, 58%
HSB
204, 33%, 70%
CMYK
33, 13, 0, 30
LAB
62, -8, -17
LCH
62, 19, 244
OKLCH
0.67, 0.05, 239
XYZ
27, 30, 47
LUV
62, -18, -24
HWB
204, 47%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.