Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
779CD7
RGB
119, 156, 215
HSL
217, 55%, 65%
HSB
217, 45%, 84%
CMYK
45, 27, 0, 16
LAB
63, -1, -35
LCH
63, 35, 268
OKLCH
0.69, 0.10, 260
XYZ
32, 33, 69
LUV
63, -19, -54
HWB
217, 47%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.