Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
779ED8
RGB
119, 158, 216
HSL
216, 55%, 66%
HSB
216, 45%, 85%
CMYK
45, 27, 0, 15
LAB
64, -2, -34
LCH
64, 34, 267
OKLCH
0.69, 0.10, 258
XYZ
32, 33, 70
LUV
64, -20, -53
HWB
216, 47%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.