Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77A7BF
RGB
119, 167, 191
HSL
200, 36%, 61%
HSB
200, 38%, 75%
CMYK
38, 13, 0, 25
LAB
66, -12, -18
LCH
66, 21, 236
OKLCH
0.70, 0.06, 230
XYZ
31, 35, 54
LUV
66, -24, -25
HWB
200, 47%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.