Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77ABED
RGB
119, 171, 237
HSL
214, 77%, 70%
HSB
214, 50%, 93%
CMYK
50, 28, 0, 7
LAB
68, -4, -39
LCH
68, 39, 264
OKLCH
0.73, 0.11, 255
XYZ
37, 39, 86
LUV
68, -25, -61
HWB
214, 47%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.