Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77ACEB
RGB
119, 172, 235
HSL
213, 74%, 69%
HSB
213, 49%, 92%
CMYK
49, 27, 0, 8
LAB
69, -5, -38
LCH
69, 38, 262
OKLCH
0.73, 0.11, 253
XYZ
37, 39, 84
LUV
69, -25, -59
HWB
213, 47%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.