Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77B0BC
RGB
119, 176, 188
HSL
190, 34%, 60%
HSB
190, 37%, 74%
CMYK
37, 6, 0, 26
LAB
68, -17, -12
LCH
68, 21, 216
OKLCH
0.72, 0.06, 212
XYZ
32, 39, 53
LUV
68, -27, -16
HWB
190, 47%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.