Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77B0FB
RGB
119, 176, 251
HSL
214, 94%, 73%
HSB
214, 53%, 98%
CMYK
53, 30, 0, 2
LAB
70, -3, -44
LCH
70, 44, 266
OKLCH
0.75, 0.12, 256
XYZ
41, 42, 97
LUV
70, -27, -69
HWB
214, 47%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.