Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77B1FA
RGB
119, 177, 250
HSL
213, 93%, 72%
HSB
213, 52%, 98%
CMYK
52, 29, 0, 2
LAB
70, -4, -43
LCH
70, 43, 265
OKLCH
0.75, 0.12, 255
XYZ
41, 42, 96
LUV
70, -27, -68
HWB
213, 47%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.