Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77B2DD
RGB
119, 178, 221
HSL
205, 60%, 67%
HSB
205, 46%, 87%
CMYK
46, 19, 0, 13
LAB
70, -11, -28
LCH
70, 30, 248
OKLCH
0.74, 0.09, 241
XYZ
37, 41, 74
LUV
70, -28, -42
HWB
205, 47%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.