Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77B4FD
RGB
119, 180, 253
HSL
213, 97%, 73%
HSB
213, 53%, 99%
CMYK
53, 29, 0, 1
LAB
71, -5, -43
LCH
71, 43, 264
OKLCH
0.76, 0.12, 254
XYZ
42, 44, 99
LUV
71, -28, -68
HWB
213, 47%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.