Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77B7CF
RGB
119, 183, 207
HSL
196, 48%, 64%
HSB
196, 43%, 81%
CMYK
43, 12, 0, 19
LAB
71, -17, -19
LCH
71, 25, 229
OKLCH
0.74, 0.07, 224
XYZ
36, 42, 65
LUV
71, -30, -27
HWB
196, 47%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.