Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77BBD6
RGB
119, 187, 214
HSL
197, 54%, 65%
HSB
197, 44%, 84%
CMYK
44, 13, 0, 16
LAB
72, -17, -21
LCH
72, 27, 231
OKLCH
0.76, 0.08, 225
XYZ
38, 44, 70
LUV
72, -31, -29
HWB
197, 47%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.