Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77BCCD
RGB
119, 188, 205
HSL
192, 46%, 64%
HSB
192, 42%, 80%
CMYK
42, 8, 0, 20
LAB
72, -19, -16
LCH
72, 25, 219
OKLCH
0.76, 0.07, 215
XYZ
37, 44, 64
LUV
72, -32, -21
HWB
192, 47%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.