Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77BFE2
RGB
119, 191, 226
HSL
200, 65%, 68%
HSB
200, 47%, 89%
CMYK
47, 15, 0, 11
LAB
74, -16, -25
LCH
74, 30, 237
OKLCH
0.77, 0.09, 230
XYZ
40, 47, 79
LUV
74, -33, -37
HWB
200, 47%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.