Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77BFE5
RGB
119, 191, 229
HSL
201, 68%, 68%
HSB
201, 48%, 90%
CMYK
48, 17, 0, 10
LAB
74, -16, -26
LCH
74, 31, 239
OKLCH
0.77, 0.09, 233
XYZ
40, 47, 81
LUV
74, -33, -39
HWB
201, 47%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.