Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77CBF4
RGB
119, 203, 244
HSL
200, 85%, 71%
HSB
200, 51%, 96%
CMYK
51, 17, 0, 4
LAB
78, -18, -29
LCH
78, 34, 238
OKLCH
0.80, 0.10, 231
XYZ
45, 53, 93
LUV
78, -37, -43
HWB
200, 47%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.