Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77D0FC
RGB
119, 208, 252
HSL
200, 96%, 73%
HSB
200, 53%, 99%
CMYK
53, 17, 0, 1
LAB
79, -19, -30
LCH
79, 36, 238
OKLCH
0.82, 0.11, 232
XYZ
48, 56, 100
LUV
79, -38, -46
HWB
200, 47%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.