Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
782807
RGB
120, 40, 7
HSL
18, 89%, 25%
HSB
18, 94%, 47%
CMYK
0, 67, 94, 53
LAB
29, 35, 38
LCH
29, 51, 48
OKLCH
0.39, 0.12, 39
XYZ
9, 6, 1
LUV
29, 62, 23
HWB
18, 3%, 53%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.