Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
784A77
RGB
120, 74, 119
HSL
301, 24%, 38%
HSB
301, 38%, 47%
CMYK
0, 38, 1, 53
LAB
38, 26, -18
LCH
38, 31, 326
OKLCH
0.48, 0.09, 328
XYZ
14, 10, 19
LUV
38, 22, -28
HWB
301, 29%, 53%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.