Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
786DAD
RGB
120, 109, 173
HSL
250, 28%, 55%
HSB
250, 37%, 68%
CMYK
31, 37, 0, 32
LAB
49, 16, -33
LCH
49, 37, 295
OKLCH
0.57, 0.10, 291
XYZ
21, 18, 42
LUV
49, 1, -51
HWB
250, 43%, 32%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.