Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7877BC
RGB
120, 119, 188
HSL
241, 34%, 60%
HSB
241, 37%, 74%
CMYK
36, 37, 0, 26
LAB
52, 13, -37
LCH
52, 39, 290
OKLCH
0.60, 0.10, 283
XYZ
23, 21, 50
LUV
52, -4, -57
HWB
241, 47%, 26%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Slate Blue
#6A5ACD
Royal Blue
#4169E1
Cornflower
#6495ED
Amethyst
#9966CC
Lavender
#B57EDC
Royal Purple
#7851A9
Browse every named purple on shades of purple, or all families on colors.