Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
788EA6
RGB
120, 142, 166
HSL
211, 21%, 56%
HSB
211, 28%, 65%
CMYK
28, 14, 0, 35
LAB
58, -4, -15
LCH
58, 16, 256
OKLCH
0.64, 0.04, 251
XYZ
24, 26, 40
LUV
58, -12, -22
HWB
211, 47%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.