Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7897BC
RGB
120, 151, 188
HSL
213, 34%, 60%
HSB
213, 36%, 74%
CMYK
36, 20, 0, 26
LAB
61, -4, -23
LCH
61, 23, 260
OKLCH
0.67, 0.07, 253
XYZ
28, 30, 52
LUV
61, -16, -34
HWB
213, 47%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.