Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7899AF
RGB
120, 153, 175
HSL
204, 26%, 58%
HSB
204, 31%, 69%
CMYK
31, 13, 0, 31
LAB
61, -8, -15
LCH
61, 17, 243
OKLCH
0.67, 0.05, 238
XYZ
27, 30, 45
LUV
61, -17, -22
HWB
204, 47%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.