Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
789AFF
RGB
120, 154, 255
HSL
225, 100%, 74%
HSB
225, 53%, 100%
CMYK
53, 40, 0, 0
LAB
64, 10, -55
LCH
64, 56, 280
OKLCH
0.71, 0.15, 268
XYZ
37, 34, 99
LUV
64, -19, -88
HWB
225, 47%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.