Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
789FC2
RGB
120, 159, 194
HSL
208, 38%, 62%
HSB
208, 38%, 76%
CMYK
38, 18, 0, 24
LAB
64, -7, -23
LCH
64, 24, 253
OKLCH
0.69, 0.07, 246
XYZ
30, 33, 56
LUV
64, -20, -33
HWB
208, 47%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.