Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78A6CA
RGB
120, 166, 202
HSL
206, 44%, 63%
HSB
206, 41%, 79%
CMYK
41, 18, 0, 21
LAB
66, -9, -24
LCH
66, 25, 249
OKLCH
0.71, 0.07, 243
XYZ
32, 36, 61
LUV
66, -23, -35
HWB
206, 47%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.