Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78A8BC
RGB
120, 168, 188
HSL
198, 34%, 60%
HSB
198, 36%, 74%
CMYK
36, 11, 0, 26
LAB
66, -13, -16
LCH
66, 20, 231
OKLCH
0.70, 0.06, 226
XYZ
31, 36, 53
LUV
66, -24, -22
HWB
198, 47%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.