Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78A8DA
RGB
120, 168, 218
HSL
211, 57%, 66%
HSB
211, 45%, 85%
CMYK
45, 23, 0, 15
LAB
67, -7, -31
LCH
67, 32, 258
OKLCH
0.72, 0.09, 250
XYZ
34, 37, 72
LUV
67, -23, -47
HWB
211, 47%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.