Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78ACE8
RGB
120, 172, 232
HSL
212, 71%, 69%
HSB
212, 48%, 91%
CMYK
48, 26, 0, 9
LAB
68, -5, -36
LCH
68, 36, 261
OKLCH
0.73, 0.10, 253
XYZ
37, 39, 82
LUV
68, -25, -56
HWB
212, 47%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.