Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78ACEC
RGB
120, 172, 236
HSL
213, 75%, 70%
HSB
213, 49%, 93%
CMYK
49, 27, 0, 7
LAB
69, -5, -38
LCH
69, 38, 263
OKLCH
0.73, 0.11, 254
XYZ
38, 40, 85
LUV
69, -25, -59
HWB
213, 47%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.