Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78AEB7
RGB
120, 174, 183
HSL
189, 30%, 59%
HSB
189, 34%, 72%
CMYK
34, 5, 0, 28
LAB
68, -17, -11
LCH
68, 20, 212
OKLCH
0.72, 0.06, 209
XYZ
31, 38, 50
LUV
68, -26, -13
HWB
189, 47%, 28%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.