Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78AEED
RGB
120, 174, 237
HSL
212, 76%, 70%
HSB
212, 49%, 93%
CMYK
49, 27, 0, 7
LAB
69, -5, -38
LCH
69, 38, 262
OKLCH
0.74, 0.11, 253
XYZ
38, 40, 86
LUV
69, -26, -59
HWB
212, 47%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.