Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78B2EC
RGB
120, 178, 236
HSL
210, 75%, 70%
HSB
210, 49%, 93%
CMYK
49, 25, 0, 7
LAB
70, -8, -35
LCH
70, 36, 258
OKLCH
0.75, 0.10, 249
XYZ
39, 42, 85
LUV
70, -27, -55
HWB
210, 47%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.