Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78BBC8
RGB
120, 187, 200
HSL
190, 42%, 63%
HSB
190, 40%, 78%
CMYK
40, 7, 0, 22
LAB
72, -20, -14
LCH
72, 24, 215
OKLCH
0.75, 0.07, 211
XYZ
36, 44, 61
LUV
72, -31, -18
HWB
190, 47%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.